How Seattle Schools Ended 'Nobody Told Me' Parent Complaints
Seattle Convention Center - 602
Every district hears it: "Nobody told me about early release!" "I never got that message!" Seattle Public Schools, serving 49,000 students across 104 schools and dozens of languages, decided to find out why—and what they discovered transformed their digital communication platform strategy.
Join SPS administrators as they share how they used platform analytics to identify which families were missing critical information. Learn how they optimized their digital communication system for multilingual engagement, leveraged automated features to overcome language barriers, and used data insights to eliminate communication blind spots across their massive, diverse district.
Discover platform optimization secrets: which automated features boost engagement across language groups, how to use analytics to identify delivery gaps, and which digital workflows scale for multilingual districts. You'll leave with proven strategies for maximizing your platform's reach and data-driven approaches for ensuring every family receives critical information.
Focused Learning Session, Visionary Vender Session
Emerging Trends, Engagement, Equity and Inclusion, Leadership
Technology Directors, School Administrators, District Administrators
Intermediate
Grades PreK-2, Grades K-12
Presented by
Account Executive
SchoolStatus
Mark has spent 10+ years serving school districts as an Account Executive for EdTech solutions, including front end Visitor Management security applications, substitute staffing services, and Human Capital Management applications, which includes absence management, time and attendance and teacher evaluations.
Interim Communications Manager for Seattle Public Schools
Seattle Public Schools
Teresa is an experienced visual journalist and communications professional dedicated to elevating stories from public education. As Interim Communications Manager for Seattle Public Schools, she develops and delivers internal and external messaging to more than 100,000 stakeholders, using photography, videography, and multi-channel communication strategies to highlight school culture, curriculum, and community. Her background includes over a decade teaching journalism and graphic design, where she led award-winning student media programs, and extensive visual design experience at The Seattle Times. Teresa brings a unique blend of storytelling, design mastery, and community-centered engagement to every project.
Lead Customer Success Manager
SchoolStatus
As the Lead Customer Success Manager at SchoolStatus, Brenda Tapp is in constant conversations with the school and district staff who are tasked with improving student attendance. With over 2 decades of experience in overseeing daily operations and leading high-performing intervention and technical training teams, Brenda has honed her expertise in attendance management and interventions. She actively participates with the State Attendance Review Board, serving as liaison with district leaders and collaborating with IT and front-line staff to implement best practices and achieve remarkable attendance goals.
